| December 14th, 2005 01:14 PM |
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| Jumping Jack |
http://sev.prnewswire.com/advertising/20051011/NYTU06211102005-1.html
Bono The Ultimate Ubersexual
Advertising Giant JWT Names Top Ten Ubersexuals - Men Who Ooze M-ness, Self-Awareness, and Self-Confidence (and Almost Always Get the Girl)
NEW YORK, Oct. 11 /PRNewswire/ -- JWT (formerly J. Walter Thompson), the world's oldest advertising agency and the largest agency in America, has named the top ten men it defines as ubersexuals. These are men who embrace the positive aspects of their masculinity or "M-ness" (e.g., confidence, leadership, passion, compassion) without giving in to the stereotypes that give guys a bad name (e.g., disrespect toward women, emotional emptiness, complete ignorance of anything cultural outside of sports, beer, burgers, and athletic shoes).
Marian Salzman, Executive Vice President, Director of Strategic Content, JWT Worldwide, points to ubersexuals in her new book, The Future of Men, as a significant segment of the young male demographic that advertisers and marketers too often overlook. The media are so busy portraying men as womanizers, wimps, or clueless oafs constantly looking to women for direction (ever see Everybody Loves Raymond?) that they're missing an important shift among the population in the real world.
Salzman, the trendspotter who first predicted the rise of metrosexuals two years ago, believes the days of metro are numbered -- in part because of a backlash against their overstaying their 15 minutes of fame. Guys want their M-ness back. They're tired of taking their behavioral and fashion cues from their female counterparts and from men's magazines that boil men down to their basest, most simplistic selves.
Metrosexual or Ubersexual? How to Spot the Difference
* Both are passionate, but the uber is passionate about causes and
principles, while the metro is mostly passionate about himself
* The uber spends more time grooming his mind than his hair
* Both treat and respect women as equals, but the uber considers other
men, not women, his best friends
* The uber is more sensual and not at all self-conscious; he doesn't need
other people to tell him he's sexy -- nor does he plan his errands
around which shop windows offer the best reflection
* The metro gets design tips from the Fab Five; the uber gets them from
his travels and interest in art and culture
* The uber knows the difference between right and wrong and will make the
right decision regardless of what others around him may think; the metro
knows the difference between toner and exfoliant -- and worries that
he's using yesterday's brand
"The descriptor 'uber' was chosen because it means the best, the greatest," says Salzman. "Ubersexuals are the most attractive (not just physically), most dynamic, and most compelling men of their generations. They are confident, masculine, stylish, and committed to uncompromising quality in all areas of life."
JWT's Top Ten
Here, in reverse order, are the top ten men JWT says embody everything uber:
10. Jon Stewart: He is outspoken without regard to what other people think
(as evidenced by his skewering his hosts during this year's
Advertising Week). He is supportive of women and pokes fun at himself
in a self-deprecating way.
9. Guy Ritchie: His masculinity is unquestioned even though he's married
to one of the world's top music icons. (In fact, gravitating toward
strong women tends to be an uber trait.)
8. Pierce Brosnan: His James Bond strength was never compromised when we
watched him publicly mourn his first wife (and raise her children). He
has Remington Steele's classic elegance and savoir faire.
7. Ewan McGregor: A handsome, fashionable family man, McGregor is
versatile enough to go from riding his Harley Davidson around the
world to walking the red carpet. He is comfortable in his own
sexuality.
6. Barack Obama: At the DNC, he managed to marry sentimental love of
family with a new face of patriotism. And he looks sharp in a suit.
5. Arnold Schwarzenegger: He journeyed from body builder to mega movie
star to politician, all the while keeping his shoes buffed and hair in
place. He has succeeded in every challenge he's faced, and he has a
Kennedy for a wife.
4. Donald Trump: Love him or hate him, Trump is a man who is certain
about what he wants and sets out to get it, no holds barred. Women
find his power almost as much of a turn-on as his money.
3. Bill Clinton: A born charmer with Southern roots who is not afraid to
cry. He is a supremely confident, decisive leader. And he has
supremely sexy hands.
2. George Clooney: He appreciates the finer things in life (including his
villa on the shores of Lake Como), and he is strongly bonded with and
loyal to a cadre of male friends. His timeless image has allowed him
to rise from B-sitcoms to box-office hits, some of which he's directed
and/or produced.
1. Bono: He's global, socially aware, confident, and compassionate, and
he commands a huge base of followers who are fans of his music -- and
his humanitarianism. Is it any wonder rumors are swirling about a
Nobel Peace Prize?
Contact: Dan Klores Communications
Adam Schiff/Robert Zimmerman/Brian Moriarty
212.685.4300
Eric Robertson
JWT New York Public Relations
212-210-7336
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| December 14th, 2005 01:15 PM |
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| Madafaka |
Hahaha! Gimme a break! |
| December 14th, 2005 01:19 PM |
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| glencar |
The bile is rising in my esophagus... |
| December 14th, 2005 03:01 PM |
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| Joey |
quote:
glencar wrote:
The bile is rising in my esophagus...
Not Mine !!!!
www.U2Tours.com
" The Joey might actually ' greet ' Bono Friday Evening Ronnie ! "
Developing ........................................ |
| December 14th, 2005 03:02 PM |
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| Jumping Jack |
U2 has UBER-fans. Stones fans are just old, grey, poor and whiny and no longer worthy of being #2!!! |
| December 14th, 2005 03:06 PM |
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| Joey |
quote:
Jumping Jack wrote:
U2 has UBER-fans. Stones fans are just old, grey, poor and whiny and no longer worthy of being #2!!!
December 15, 2005 / Omaha, NE
Venue: Qwest Center
Opening Act(s): Kanye West
Tickets and Travel
Last Concert
Next Concert
http://www.u2tours.com/detail.src?ID=20051215
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| December 14th, 2005 03:37 PM |
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| Jumping Jack |
Canine West and Bono? I think I'd rather get a root canal and a colonoscopy. Enjoy!!! |
| December 14th, 2005 03:57 PM |
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| Joey |
quote:
Jumping Jack wrote:
Canine West and Bono? I think I'd rather get a root canal and a colonoscopy. Enjoy!!!
Bless You !!!
And now ................ THIS ! :
http://cgi.ebay.co.uk/Pete-Townshend-Signature-Les-Paul-Special_W0QQitemZ7572481856QQcategoryZ104408QQrdZ1QQcmdZViewItem
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| December 14th, 2005 04:00 PM |
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| nankerphelge |
Joey?
 |
| December 14th, 2005 04:08 PM |
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| Jumping Jack |
A lot of money for something put together with super glue. I would require a certificate of structural integrity in addition to a certificate of authenticity. |
| December 14th, 2005 04:20 PM |
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| SheRat |
quote:
10. Jon Stewart: He is outspoken without regard to what other people think
(as evidenced by his skewering his hosts during this year's
Advertising Week). He is supportive of women and pokes fun at himself
in a self-deprecating way.
8. Pierce Brosnan: His James Bond strength was never compromised when we
watched him publicly mourn his first wife (and raise her children). He
has Remington Steele's classic elegance and savoir faire.
7. Ewan McGregor: A handsome, fashionable family man, McGregor is
versatile enough to go from riding his Harley Davidson around the
world to walking the red carpet. He is comfortable in his own
sexuality.
6. Barack Obama: At the DNC, he managed to marry sentimental love of
family with a new face of patriotism. And he looks sharp in a suit.
2. George Clooney: He appreciates the finer things in life (including his
villa on the shores of Lake Como), and he is strongly bonded with and
loyal to a cadre of male friends. His timeless image has allowed him
to rise from B-sitcoms to box-office hits, some of which he's directed
and/or produced.
I wanna know how come I didn't get this press release?
glencar, I feel ya. The bile is rising.
However, the above people I agree are at least sexy (with John Stewart and Ewan McGregor being the most crush-worthy).
I fear that now, just as morons everywhere jumped on the boat to be "metrosexual" morons will jump on the boat trying to be "ubersexual."
Which is really disgusting. That's like a bunch of idiots wandering around pretending to like the Rolling Stones.
OH MY GOD, like the SF STONES SHOW!
Why isn't Johnny Depp on this list, btw?
[Edited by SheRat] |
| December 14th, 2005 04:39 PM |
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| Joey |
quote:
nankerphelge wrote:
Joey?
Nanky ?!?!
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| December 14th, 2005 04:46 PM |
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| nankerphelge |
Joey?
 |
| December 14th, 2005 05:17 PM |
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| Joey |
quote:
nankerphelge wrote:
Joey?
Nanky ?!?!
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| December 15th, 2005 03:44 PM |
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| JaggerLips |
I was surprised that Jagger didn't get number one! But to not even make the top 10 is a joke! |
| December 15th, 2005 04:06 PM |
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| glencar |
Really ma'am! |
| December 15th, 2005 04:14 PM |
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| Jumping Jack |
* Both are passionate, but the uber is passionate about causes and
principles, while the metro is mostly passionate about himself
Mick is clearly Metro |
| December 15th, 2005 04:19 PM |
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| glencar |
Joshy too! |
| December 16th, 2005 03:47 AM |
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| jostorm |
Maybe that is what journalists think, but I actually made Apple engrave my ipod on the back with my name, and underneath the line :" BONO SUCKS!"
I'd happily puke on his head any day, and as for having sex with him, it's as likely to happen as me growing a third tit on my chest....
PS: I'm afraid Mick Jagger is a bit past it now .... |
| December 16th, 2005 03:53 AM |
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| speedfreakjive |
how can you give the man abuse.
If you were a millionaire rockstar, would YOU devote loads of time to trying to sort out Africa's problems, he's doing something good with his good fortune no? It must take guts, most of us would be happy carrying on in the rock 'n' roll lifestyle, I would! |
| December 16th, 2005 06:05 AM |
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| Jumping Jack |
He should pay the African war lords with his own money, not the American taxpayer's money, that would really be UBER. Typical f'ing hypocritical liberal. As it is, with his dopey glasses and mullet he is more GOOBER than UBER. |
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