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Topic: SanDisk and the Stones get Gruvi Return to archive
September 30th, 2005 06:34 PM
moy SanDisk and the Stones get Gruvi Print E-mail
Friday, 30 September 2005

If you're a lover of IPods and MP3 players and think music CD's are so twenty years ago, then this weeks announcement from SanDisk should have you whistling a happy tune.

SanDisk this week announced that it in November it would launch a "gruvi" (pronounced “groovy”) version of the Rolling Stones "A Bigger Bang". A Gruvi version, means you'll be able to buy the Stones latest musical effort on a removable flash memory cards rather than a CD.

The gruvi music card includes the album along with bonus content that is unique to this format. A Bigger Bang is the first music release to use SanDisk’s new TrustedFlash technology, which also was announced this week. The company says that TrustedFlash will enable content providers to lock content to the card -- using a rights management protocol that is on the card itself – but gives consumers the freedom to play the card, and thus the content they own, in a variety of supported devices.

Although this technology ranks high in coolness, the high cost ($39.95 U.S.) and embedded copyright protection may have many consumers going straight for the CD version.
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