| December 19th, 2004 02:41 PM |
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| Soldatti |
Friday December 17, 11:52 AM
Stones roll on as 'enduring brands'
Ageing rockers the Rolling Stones are as enduring "brands" as Oxford University and the Salvation Army, a study has found.
The research, released by consultancy firm Booz Allen Hamilton, looked for the strongest brands across all sections of society which had stood the test of time.
The Salvation Army and the Rockefeller Foundation were the strongest non-profit organisations while the Olympic Games rated alongside the Rolling Stones as the most enduring entertainment brands.
The report, by 10 leading academics, said the famous rock and roll band endured because of their "adaptive responses to environmental threats" while staying true to their ideals.
According to the research, Dartmouth College and Oxford University were the most enduring academic institutions while General Electric and Sony were the strongest business firms.
The most enduring government brands were the American Constitution and International Telecommunication Union.
Ralph W. Shrader, Booz Allen Hamilton chief executive, said: "An enduring institution is one that has changed and grown in unswerving pursuit of success and relevance - yet remained true through time to its founding principles."
The businesses were selected according to their innovative capabilities, governance and leadership, information flow, culture and values, adaptive response, risk structure and legitimacy. |
| December 19th, 2004 03:26 PM |
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| Bloozehound |
quote:
Soldatti wrote:
The research, released by consultancy firm Booz Allen Hamilton, looked for the strongest brands across all sections of society which had stood the test of time.
sounds like a good firm to work for
[Edited by Bloozehound] |
| December 19th, 2004 03:29 PM |
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| LadyJane |
Bloozy you beat me to it! First thing I noticed was the consulting firms Name!!! What a bunch of lushes we are!!!
God I love RO!!!!!!!!!
LJ. |
| December 19th, 2004 03:30 PM |
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| Bloozehound |
Ha
lushes |
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