| November 29th, 2005 12:35 PM |
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| texile |
Jerry Hall unveiled by Bayer HealthCare as global ambassador for erectile dysfunction campaign
Bayer
November 29, 2005
Tuesday - November 29, 2005
New campaign to encourage couples and healthcare professionals to Strike Up A Conversation about sexual dysfunction with stunning images and key note appearance at ESSM 4 December 2005
Leverkusen / Germany, November 29, 2005 - Bayer HealthCare, makers of the erectile dysfunction (ED) treatment Levitra® (vardenafil HCl), today announced that Jerry Hall will be working in partnership with the company, fronting a unique campaign to encourage men and women globally to 'Strike Up A Conversation' and openly discuss erectile dysfunction with each other and their healthcare professionals.
"I've always believed that attractiveness and partnerships have nothing to do with age - in fact many relationships grow stronger as we grow older. A healthy love life is not and should not be the preserve of those in their 20's and 30's, it's important at all ages. I'm working with Bayer HealthCare to encourage men to confront erectile dysfunction and take action. It might be a conversation with your doctor or maybe with your partner, but it's never too late to get the most from your love life," said Jerry Hall.
Jerry Hall will make her first statement, public appearance and conduct interviews for the campaign on 4 December at Bayer HealthCare's press conference "It Takes Two: Bayer's Commitment to Couples" to be held at the 8th European Society of Sexual Medicine (ESSM) Congress taking place 4-7 December 2005, in Copenhagen, Denmark.
At the Bayer 'It Takes Two: Bayer's Commitment to Couples' Press Conference at the ESSM, Jerry Hall will appear alongside renowned sexual specialists and professionals, including Professor Siegfried Meryn and Dr. John Dean, Consultant Sexologist and Secretary General of the ESSM. Jerry Hall will make a statement and take part in an open panel session with the media to talk about her experiences and advice. She also will be available for questions after the press conference.
Dr. Christa Kreuzburg, President of Europe and Japan, Bayer HealthCare Pharma Division comments, "Working with Jerry Hall is an opportunity for us to connect with men and their partners globally. Bayer continues to play a leading role in educating people about erectile dysfunction. Reducing the stigma attached to the condition and breaking down barriers to communication between partners is a vital part of the journey to treatment. Jerry Hall is the perfect ambassador for this campaign. She is a global icon who embodies an open, confident and bold approach to sex and relationships. We hope that her involvement with the campaign provides the impetus for couples to strike up a conversation about erectile dysfunction and seek a solution."
Images
Images for worldwide use are available from the global marketing agency (see above)
About the Strike Up A Conversation Campaign
The Strike Up A Conversation campaign is a global health education initiative designed to improve communications between men with ED, their partners and doctors. The purpose it to help every couple affected by ED to communicate openly about their sexual concerns, in order to find a treatment that improves a man's erectile function and a couple's quality of life.
The programme is guided by a panel of international experts in the fields of medicine, psychology, sexology, behavioural research and communications.
Key global patient support groups and healthcare professional organisations also support the initiative.
For more information please visit: http://www.vitalsexual.com
About Erectile Dysfunction
Erectile dysfunction (ED) is defined as the consistent or recurrent inability of a man to attain and/or maintain a penile erection sufficient for sexual performance.1 It is estimated that some degree of ED affects about half of all men over the age of 40 and that worldwide an estimated 152 million men suffer from ED.2 The number of men with ED is expected to more than double to 322 million by 2025.3 Despite the high prevalence of sexual dysfunction, experts estimate that only 15-20 percent of men with ED are currently treated.4
About Bayer Pharmaceuticals Corporation
Bayer HealthCare AG, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the healthcare and medical products industry. In 2004, the Bayer HealthCare subgroup generated sales amounting to some EURO 8.5 billion.
The company combines the global activities of the divisions Animal Health, Biological Products, Consumer Care, Diabetes Care, Diagnostics and Pharmaceuticals. Bayer HealthCare employed 35,300 people worldwide in 2004.
Bayer HealthCare's aim is to discover and manufacture innovative products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating disease.
About Bayer HealthCare AG
Bayer HealthCare AG, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the health care and medical products industry. In 2004, the Bayer HealthCare subgroup generated sales amounting to some 8.5 billion Euro.
The company combines the global activities of the divisions Animal Health, Biological Products, Consumer Care, Diabetes Care, Diagnostics and Pharmaceuticals. Bayer HealthCare employed 35,300 people worldwide in 2004.
Bayer HealthCare's aim is to discover and manufacture innovative products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating disease.
References
1 Jardin A, Wagner G, Khory S et al. Recommendations of the 1st International Consultation on Erectile Dysfunction. Co-sponsored by the World Health Organisation (WHO), International Consultation on Urological Diseases (ICUD) and Societé Internationale D'Urologie (SIU). p.713
2 Rosen RC, Fisher W, Eardley I, Neiderberger C, Nada A, Sand M: The Multinational Men's Attitudes to Life Events and Sexuality (MALES) Study I, Prevalence of Erectile Dysfunction and Related Health Concerns in the General Population. Cur Med Res Op.
3 Aytac IA, McKinlay JB, Krane RJ: The likely world increase in erectile dysfunction between 1995 and 2065 and some possible policy consequences. BJU International 1999; 84:50-56
4 Southgate J: New rivals to Viagra expand the market. Scrip World Pharmaceutical News, 2002
Forward-looking statements
This news release contains forward-looking statements based on current assumptions and forecasts made by Bayer Group management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here.
These factors include those discussed in our public reports filed with the Frankfurt Stock Exchange and with the U.S. Securities and Exchange Commission (including our Form 20-F). The company assumes no liability whatsoever to update these forward
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| November 29th, 2005 12:42 PM |
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| nankerphelge |
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| November 29th, 2005 12:45 PM |
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| Ten Thousand Motels |
Man pulls truck with his penis
FREMONT, Calif., Nov. 23 (UPI) -- The Grandmaster of Iron Crotch, Tu Jin-Sheng, strapped his penis to a rental truck and twice pulled it across a Fremont, Calif., parking lot.
The 50-year-old who believes sex organs have great power tied a strip of blue fabric around the base of his penis and testicles Tuesday, tugged to make sure it was tight, then lashed himself to the vehicle, the Oakland (Calif.) Tribune reported Wednesday.
He groaned and grunted and slowly pulled the truck as a documentary film director and producer from London got it all on film for their three-part series called "Penis Envy."
The footage shot in Fremont will be part of a segment on building the perfect penis, the newspaper said.
Jin-Sheng practices a branch of Qigong, which reportedly has 60,000 followers worldwide.
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| November 29th, 2005 12:56 PM |
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| gimmekeef |
Darn I needed to know that! |
| November 29th, 2005 01:03 PM |
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| texile |
should we conclude that her "experiences" with erectile dysfunction include being with jagger? that's fucking hilarious......
first keith and his little red rooster comment and now this.....
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| November 29th, 2005 01:22 PM |
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| Ten Thousand Motels |
quote:
texile wrote:
should we conclude that her "experiences" with erectile dysfunction include being with jagger? that's fucking hilarious......
Who knows? Maybe Mick needs to become a practioner of Qigong. |
| November 29th, 2005 01:30 PM |
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| texile |
he needs another profession - an iconic rock star with an implied small dysfunctional penis - poor mick, |
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