| November 26th, 2004 08:32 AM |
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| CS |
Sir Mick Jagger is the unwitting star of an advertising campaign for a range of clothing made by prison inmates.
A German company is using the Rolling Stone's image alongside a rogue's gallery of famous crooks.
It's because of his 1967 drugs conviction which landed him with a three month jail sentence that was later overturned on appeal.
Stephan Bohle, an advertising executive for the Haeftling - German for jailbird - line of clothing, said: "We only chose one contempory criminal for the current campaign, and he was British.
"We don't want to say what his name is but he is a celebrity who served time in jail. We didn't ask him for permission - we hope he wont find out! We are not planning to take the campaign to England and he is British, so we dont think he will mind."
Sir Mick Jagger is pictured alongside Butch Cassidy and Bonnie Parker, of Bonnie and Clyde infamy.
The Heaftling clothing line started out being made by Inmates in the small factory shop at Berlin's Tegel Prison.
Until last year prison officials had been reluctant to tell consumers they had been created by convicts and there was very little demand.
But Bohle said: "That has now become the attraction. I realised at once there was great marketing potential in prison wear, but even I had no idea what a success story it would be."
Haeftling now co-operates with 12 prisons in Germany and Switzerland and sells hand-made goods from classic shirts to hardwearing boots and from leather briefcases to checked bedclothes. |
| November 26th, 2004 10:25 PM |
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| Soldatti |
quote:
CS wrote:
A German company is using the Rolling Stone's image alongside a rogue's gallery of famous crooks.
LOL  |
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