7th November 2007 11:32 AM |
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mrhipfl |
Radiohead let its fans decide how much to pay for a digital copy of the band's latest release, "In Rainbows," and more than half of those who downloaded the album chose to pay nothing, according to a study by a consumer research firm.
Some 62 percent of the people who downloaded "In Rainbows" in a four-week period last month opted not to pay the British alt-rockers a cent. But the remaining 38 percent voluntarily paid an average of $6, according to the study by comScore Inc.
Radiohead broke with its past practice of releasing its music in CD format and through a major record label when it released its seventh studio album online itself. The biggest wrinkle was the band's decision to let fans pay as much or as little as they wanted to download a copy.
The results of the study were drawn from data gathered from a few hundred people who are part of comScore's database of 2 million computer users worldwide. The firm, which has permission to monitor the computer users' online behavior, did not provide a margin of error for the study's results.
Between Oct. 1 and Oct. 29, about 1.2 million people visited the Web site the band set up for fans to download the album, comScore said Monday. The research firm did not say how many people in its study actually bought the album.
Among U.S. residents, about 40 percent who downloaded the album paid to do so. Their average payment was $8.05, the firm said.
Some 36 percent of the fans outside the U.S. who downloaded the album opted to pay; on average, those fans paid $4.64, according to the study.
Radiohead's U.S.-based publicist said Tuesday the band had no comment on the study.
The online release sent shock waves through the recording industry, with some hailing it as a shrewd move at a time of declining CD sales industrywide and others writing it off as a publicity stunt that amounted to the band giving away its music.
The band, which also offered fans the option of buying a lavish box set for about $82, plans to release the album in CD format some time next year.
Credits for the info to Yahoo! News |
7th November 2007 11:39 AM |
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mrhipfl |
...but they did reportedly make $10 million, so I doubt thy're complaining. |
7th November 2007 12:24 PM |
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mojoman |
guess their fans are worthless |
7th November 2007 01:11 PM |
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Child of the Moon |
Radiohead is a turd wrapped in tinfoil, after all. |
7th November 2007 01:36 PM |
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steel driving hammer |
quote: mojoman wrote:
guess their fans are worthless
Well said. |
7th November 2007 01:39 PM |
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gimmekeef |
Wouldnt waste my time DL'ing it if they paid me.... |
7th November 2007 02:22 PM |
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glencar |
Well, sure they paid $0 but what about the 5 minutes spent downloading that crap? That way too much time wasted. And then time spent listening to said crap. Meanwhile, the band got great press & they're releasing same nonsense on CD in a few months. |
7th November 2007 03:28 PM |
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oldkr |
quote: glencar wrote:
Well, sure they paid $0 but what about the 5 minutes spent downloading that crap? That way too much time wasted. And then time spent listening to said crap. Meanwhile, the band got great press & they're releasing same nonsense on CD in a few months.
Michael Cohl?
OLDKR |
7th November 2007 04:06 PM |
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fireontheplatter |
i liked their song 'creep' when it came out.
so fucking special....but i'm a creep...what the hell am i doin' here?
great and brillient writing there eh? |
7th November 2007 08:08 PM |
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stonedinaustralia |
i don't mind radiohead at all
as hard as it is to do these days they have come up with some stuff that you could call innovative
i'm no fanatic but i thought OK Computer and Kid A had some excellent material
and the aforementioned creep was, if nothing else, hilarious |
8th November 2007 05:33 PM |
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Paranoid_Android |
++++The results of the study were drawn from data gathered from a few hundred people who are part of comScore's database of 2 million computer users worldwide. The firm, which has permission to monitor the computer users' online behavior, did not provide a margin of error for the study's results.
Between Oct. 1 and Oct. 29, about 1.2 million people visited the Web site the band set up for fans to download the album, comScore said Monday. The research firm did not say how many people in its study actually bought the album.++++
Really...how accurate can this be???...If the band made 10 million...even at a dollar per download (d/d)...thats 10 million sales in a month!!! why all the skewed neg press?? Sounds like a no brainer to me...this was all happening at the same time the JayZ/50 Cent press machine had them dueling it out for "number 1"...like the old Oasis/Blur/Pulp wars 10 years ago in UK...
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10th November 2007 03:23 AM |
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Dino37 |
Neg press being manipulated by the record companies. Duh.
That being said, Radiohead is a bit overrated. Blah Blah Blah angst, ching-ching-ching Blah Blah Blah.
Plus the lead singer is a skinny bald fucker with a whiny little pussy voice. |
12th November 2007 06:50 PM |
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Soldatti |
Their new album sucks, period. |