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| Street Fighting Man |
Today - 10/29/2002
(NBC) National Broadcasting Company
Tuesday - October 29, 2002
07:00 am - 10:00 am ET
Featured Artists: The Rolling Stones, Bill Wyman
Bill Wyman and Richard Havers discuss their new book, "Rolling with the Stones." |
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| Jaxx |
tonight with oreilly, tomarrow on today. i'm beside myself with the media blitz. |
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| Street Fighting Man |
Here's an interesting follow-up to your comment Jaxx. Bet Keith wouldn't particularly like the change.
http://www.cnn.com/2002/SHOWBIZ/Music/10/28/tv.selling.singers.ap/index.html
What's the best place for new music? TV
Narrow radio playlists force artists to try new media
Monday, October 28, 2002 Posted: 10:58 AM EST (1558 GMT)
NEW YORK (AP) -- For one week this
summer, Bruce Springsteen was
the biggest star on television.
There he was in Asbury Park, New Jersey,
where the "Today" show transplanted itself for
a day to watch him perform. Ted Koppel
interviewed him on "Nightline." Two nights in a
row, Springsteen and his E Street Band were
featured on David Letterman's "Late Show."
The appearances were timed to coincide with
the release of Springsteen's album, "The
Rising," and the exposure paid off. The disc
sold 526,000 copies its first week, the
strongest debut of his career.
Springsteen's small-screen blitz made plain a
change that might surprise generations that
spent hours cranking the car stereo or hooked
up to a Walkman: Television -- and not just MTV
-- has supplanted radio as the chief means of
exposing new music, particularly for veteran
artists.
"You've just about got to do it for people to
know that you have a record out," said singer
Tom Petty, who was on "Today" earlier this
month. "You've got to spread the word
however you can."
Springsteen's and Petty's most loyal fans aren't
likely to be reading music magazines or visiting
music stores every week to see what's new.
They have jobs, children, mortgages to worry
about.
But they probably watch TV -- perhaps
"Today" while gulping their morning coffee, or
Letterman just before drifting off to sleep.
At the same time, shrinking radio playlists have less room for new music. Far more radio
stations are likely to play James Taylor's "Fire and Rain," for example, than take a chance on his
new single.
So Taylor spread his easygoing charm liberally before the cameras -- "The View," "Today," "The
Charlie Rose Show," "60 Minutes II," on CNN and tabloid entertainment shows. He sang a song,
"On the 4th of July," on NBC on a Fourth of July special.
Taylor's new album, "October Road," surprised many in the music industry by debuting at No. 5,
his best start ever.
Petty: 'The video thing has become irrelevant'
Television networks once synonymous with
music -- MTV and VH1 -- are important for
viewers under age 30. But they don't play
videos that often anymore, and are less crucial
for veteran artists than they were 10 or 15
years ago.
"The video thing has become irrelevant," Petty
said. "It's almost become not worth your while
to make one."
Not every artist can command a half hour on
"Today" or a handshake from Letterman. Still,
TV opportunities abound, especially for good
performers, said publicist Marilyn Laverty, the
architect of Springsteen's campaign.
"It's become possible for artists who have
quality and are well known to have something
of a saturation," she said.
David Bowie touted his new disc on A&E's "Live By Request." Bravo started a musician's
version of "Inside the Actor's Studio." PBS' "Austin City Limits" is another popular performance
show.
Music marketers know other places to look where people wouldn't expect. CNBC's "Power
Lunch" often features musicians in the summer, with a captive audience of Wall Street
executives. Emeril Lagasse's cooking show has guest musicians. Local morning shows are
grateful to book celebrities.
Prime-time dramas and comedies are eager for music, too. Songs by Norah Jones, whose debut
album has sold 1.5 million copies, were in the background on "The West Wing," "Providence,"
"Crossing Jordan" and "Dawson's Creek."
That may not sell many discs by itself, but it tells viewers that "this girl's everywhere," said
Zach Hochkeppel, marketing director at Blue Note Records.
"A lot of these older folks have kind of given up as music consumers," Hochkeppel said. "You
have to sneak in there and get in their psyche without them knowing."
Performing for a different medium
Stepping beyond background music, Jakob
Dylan's Wallflowers appeared on an episode
of "CSI: Crime Scene Investigation" this
season. Aimee Mann performed at a political
rally on "The West Wing."
One big factor in Taylor's success was a
whimsical advertisement that featured the
musician walking into a guitar shop as a young
salesman struggles for the chords to "Fire and
Rain." Taylor grabs a guitar and sings a few
lines from "October Road."
Many artists are reluctant to make
commercials.
"We asked very, very nicely," said Larry
Jenkins, senior vice president at Columbia
Records. "We just felt it was something that
would have a big impact, and James was
gracious enough to do it."
Singer Tracy Chapman wouldn't mind a commercial that showed the cover of her album or a
performance snippet. But she isn't about to act.
"There was talk of me being in a commercial and that didn't feel very comfortable to me," said
Chapman, who released a new disc this month. "We couldn't think of a way of doing it in a
dignified manner.
"I feel like that's the record company's job -- to sell what I made."
Yet recent successes tied to commercial exposure are breaking down barriers. Musicians
noticed Sting's last disc doubled in sales in a few months after the song "Desert Rose" was
featured in a Jaguar ad. Moby licensed every one of the songs on his "Play" album for
commercial purposes and it boosted sales with little damage to his reputation.
Even Bob Dylan made an ad for his last album that depicted him playing poker.
Sheryl Crow seemingly hasn't turned down a TV opportunity this year. She's sung at the Super
Bowl, at a NASCAR race and carried her guitar into the "Big Brother" house on CBS. She also
filmed an American Express commercial at the same time she made a video for "Soak Up the
Sun."
Some marketers say there's a danger of overexposure on TV. Crow's campaign has raised
some eyebrows.
"There is always the issue of how much is too much, and what is crossing the line," said Steve
Berman, senior executive at the Interscope Records family. "She's been very gung ho and
aggressive. She's very proud of this album and is working very hard behind it. She wants to get
it out there, and it's a very challenging environment in which to do that."
All the efforts count for nothing if the product isn't good. But in a business where first
impressions are increasingly important, Laverty knows the Springsteen campaign hit its mark.
"Television definitely had a lot to do with the audience's awareness of the record that week,"
she said. |
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| Jaxx |
good article and thanks for bringing it over. TV is the ultimate marketing tool for age groups that continue to follow bands they enjoyed in more youthful irresponsible days. the gulping a.m. coffee and drifing off to sleep comment was right on. |
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| watts_60657 |
Did you see anything? Nothing on O'Reilly last night or Today show this morning.
quote:
Street Fighting Man wrote:
Today - 10/29/2002
(NBC) National Broadcasting Company
Tuesday - October 29, 2002
07:00 am - 10:00 am ET
Featured Artists: The Rolling Stones, Bill Wyman
Bill Wyman and Richard Havers discuss their new book, "Rolling with the Stones."
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| Mother baby |
What's the best place for new music? TV
[/quote]
Hmmmm. It always has been, Or Rock N Roll music at any rate. Elvis and everyone else would have got nowhere without mass tv., mass tv and r&r are siblings kinda. TV..we can begin to "create" images or "IMAGE" which may or may not have any basis in actual fact. Kind of a modern "lotus land" or "that man behind the curtain" pulling all the levers. ALO got it right.
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| Maxlugar |
My wife says my Fresh New Brand Spankin' er, New, book Rollin' With the Stones has arrived!
Gotta go home! Gotta!
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| Street Fighting Man |
Nothing - I taped the Today Show on Tuesday, 10/29 and didn't see an interview with Bill. Too bad, I was pretty interested to hear see he's doing these days. Who know's, maybe it was too early for him! |
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