||by Nicole Swengley, Shopping Correspondent
Jade Jagger is the new creative director of Garrard, the Queen's jeweller, while fashion designer Hussein Chalayan is to take up the reins of Asprey's creative team, it is announced today.
The appointment of Ms Jagger, 29, follows six months of runaway sales of the jewellery she created for the royal warrant-holder.
"She is the ultimate jewellery designer to the young and hip," said Gianluca Brozzetti, group CEO of Asprey& Garrard.
"She epitomises Garrard's new direction by combining the avant garde with the classic and will lead the brand into a new era of jewellery design." She said: "I'd like to represent a new generation that wants to push forward while learning from the richness of the past."
"Garrard is a brand with a wonderful heritage. It works with the world's most beautiful and precious stones and is renowned for the quality of its silverware.
"I am delighted to be helping to create a new era of jewellery design and retailing, respecting Garrard's heritage and maintaining its quality while introducing a new design style."
Garrard aims to launch its new range when it moves to a new flagship store in Albemarle Street next summer.
Hussein Chalayan, 31, graduated from St Martin's School of Art in 1993 and was British Designer of the Year for two years running.
Nicholas Coleridge, chairman of the British Fashion Council, said: "He is one of the great iconic British designers. It is brilliant news he will be returning to the UK to work for Asprey, one of the great iconic luxury houses." Asprey's new collection will make its debut when it reopens the doors of its extended flagship store in New Bond Street in 2003.