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Ahmet Ertegun founded Atlantic Records, with a loan from his dentist, in 1947, and went on to become the Greatest Rock 'n' Roll Mogul in the World - while wearing a suit and tie. Giles Smith meets a gentleman in a sea of sharks.
Satisfaction: in a meeting with Mick Jagger, overcome by a combination of jet-lag and bourbon, Ertegun fell asleep at the table
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Having long nurtured an ambition to sign the Rolling Stones, he eventually got to make his pitch in 1971, in a meeting with Mick Jagger at the Whiskey Club in Los Angeles. Overcome by a combination of jet-lag and bourbon, Ertegun then fell asleep at the table. This seemed to clinch the deal. According to Wexler, 'Mick loathes pushy people.' The Rolling Stones stayed with Atlantic Records for the next 12 years, during which period - thanks, in no small measure, to the sales of their records - the company expanded exponentially.
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