||N.Y. thanks America with heartfelt TV commercial
By DAVID SALTONSTALL
DAILY NEWS CITY HALL BUREAU CHIEF
The faces are pure New York: a cabbie, a deli man behind a counter, a mother with her children, a group of city cops.
But all find their own way to say, "Thank you" in a television commercial unveiled yesterday by Mayor Bloomberg, who ordered the spot as a way to express the city's gratitude to the rest of the country for its response to Sept. 11.
The 60-second ad is due to premiere on local and national TV Sept. 11, and probably will be shown at major league baseball and football games this fall.
Backed by the upbeat strains of Mick Jagger's new anthem, "Joy" - donated by the Rolling Stones frontman - Mayor Bloomberg opens the spot by recalling how the nation "was there for this city every step of the way."
A montage of more than 20 New Yorkers then flows by.
"You kept us going," one fireman says.
"Thanks, America," a man in a park says. "New York loves you back."
"We felt it right here," a policeman says, punching his chest.
A solemn-looking Bloomberg - standing in front of Federal Hall in lower Manhattan, where Congress held a rare special session yesterday - then closes it out.
"In my book, you're all New Yorkers," he says. "Thank you, America."
The video was produced and donated by Mark Dowley, chairman and chief executive of the Interpublic Sports and Entertainment Group. No public funds are being used to distribute or air the spot, officials said.