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Jagger's Relations Rock With H&M
July 22, 2003
NEW YORK Former Mick Jagger main squeeze Jerry Hall, her 5-year-old son Gabriel, and Jade Jagger (Mick's daughter from his marriage to Bianca Jagger) and her two daughters, Amber and Assisi, will be the latest celebrities to appear in a fall campaign for fashion retailer H&M.
The effort, created in-house, will be anchored by print ads in magazines such as Cosmopolitan, Jane, Vibe, Marie Claire, Lucky, Elle and Interview. Internet and point-of-purchase worldwide and outdoor in New York will support. Campaign spending was not revealed.
"Our new fall campaign reinforces H&M's wide range of stylish, high-quality, affordable designs for the entire family," Karen Belva, public relations manager of H&M, said in a statement. "We wanted to show that you could dress stylish and hip whether you're a mom, a grandmother or a child."
Jade Jagger last modeled for H&M in the company's fall 2002 campaign. H&M also has featured Heidi Klum, Iman, Christy Turlington, Bridget Fonda, Johnny Depp, Benicio Del Toro and Claudia Schiffer in previous campaigns.
—Brandweek staff report
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23 JULY 2003
Jade Jagger has called on some family support for her latest advertising campaign, by bringing her daughters Amber and Assisi in on the job. And her famous father's ex-wife, Jerry Hall, has also taken part, along with her five-year-old son Gabriel.
The presence of three generations of the Jagger clan will make H&M's Autumn 2003 campaign one of the most memorable of recent times. And it is also sure to boost their profiles, as the ads will be appearing on billboards in 17 different countries. The collection features glamorous sporty looks, mostly modelled by Jade, and more formal masculine numbers, which are worn by Jerry.
While Jade is best-known as the creative director of Garrard, she is no stranger to modelling, having appeared in two previous campaigns for H&M. And Jerry is likewise a favourite with High Street giants, having previously starred in ads for Gap and Old Navy.
Amber, Assisi and Gabriel, meanwhile, are a little too young to have made a name in fashion just yet. But if the family tradition holds true, we'll be hearing from them again before too long.
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