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Topic: Strange but true, whats next ? (nsc) Return to archive
05-16-03 09:23 PM
steel driving hammer Disney to Begin Selling 'Self-Destructing' CD's and DVD's.
1 hour, 40 minutes ago AP Technology

LOS ANGELES (Reuters) - This disc will self-destruct in 48 hours.

That is the warning The Walt Disney Co. will issue this August when it begins to "rent" DVDs that after two days become unplayable and do not have to be returned.

Disney home video unit Buena Vista Home Entertainment will launch a pilot movie "rental" program in August that uses the self-destruction technology, the company said on Friday.

The discs stop working after a change in color renders them unreadable. They start off red, but when they are taken out of the package, exposure to oxygen turns the coating black and makes it impenetrable by a DVD/CD laser.

Buena Vista hopes the technology will let it crack a wider rental market, since it can sell the CD/DVDs in stores or almost anywhere without setting up a system to get the discs back.

The discs work perfectly for the two-day viewing window, said Flexplay Technologies, Inc., the private company which developed the technology using material from General Electric Co.

Chief Executive Alan Blaustein told Reuters he was also in conversations with other companies to use the self-destructing discs.

The technology cannot be hacked by programmers who would want to view the disc longer because the mechanism which closes the viewing window is chemical and has nothing to do with computer technology.

End - Is this bad news for bootleggers?

I don't see how it could be.

But question is, whats next?

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