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Topic: Jade moves into Stella street Return to archive
04-16-02 09:50 AM
CS Jade moves into Stella street

by Jon Clarke and Richard Simpson
It may be better known for gun violence, drug dealing and prostitution, but Kensal Rise is fast becoming one of the country's most exclusive addresses.

New neighbour: Jade Jagger is using this £1m former warehouse as a home and studio

First Sir Paul McCartney's fashion designer daughter Stella invested £2 million in her first clothes boutique in this rundown area of northwest London.

Now Mick Jagger's bohemian daughter, Jade, has moved in to a £1million warehouse just yards away - where she lives and also works as a designer for The Queen's jewellers, Asprey and Garrard.

The celebrity rich kids - who are aged 30 and whose pop star fathers have a combined wealth of £845million - have set up in one of the most dangerous areas of the city, where four people were recently involved in a drive-by shooting.

While Gucci designer Stella's new headquarters for her company, Stella McCartney Ltd, is sandwiched between a Moroccan grocers and an Indian restaurant, Jade's new home and design studio is a converted red brick warehouse next to a tyre shop and boarded-up church and with splendid views of the Canal Way Gas Works.

Jagger rents the massive upstairs studio where, according to the 300-year-old Bond Street society jewellers who hired her as creative director in September, she has been designing jewellery exclusively for Garrard. One employee said: "It has been her creative studio - her creative hub, if you like, where she does her drawing and design."

Jagger's landlord Anthony Macilwaine, confirmed: "Jade is a tenant, renting the above apartment. She lives and runs the business there. Though I don't know much about her jewellery business - just what I read in Hello! magazine."

Planning experts say she is allowed to use the property to work from, even though it is rented as a residential property.

Asprey and Garrard appointed Jagger to, in their words, "bring Garrard into the 21st century and establish it as the classic British avantgarde jeweller".

She works with Francesca Amfitheatrof, Tamsin de Roemer and Omar Torres to retain the best of Garrard's heritage, while introducing "a new design style and flair", they say.

Moving to Kensal Rise is a brave move for Jagger, who until now has lived mainly in clubbers' paradise, Ibiza. This part of west London, just up from the Harrow Road and on the edge of Harlesden - often dubbed the shooting capital of the UK - is described by one local estate agent as "the front line".

A number of gangland yardie-style shootings have happened there in recent months. "It is still ridiculously dangerous around here," said businessman Howard Gregory, who lives nearby. "Four people were involved in some sort of driveby shooting a few weeks ago and I certainly would not want my girlfriend walking around after dark."

Bought by property developers five years ago, the austere 100-year-old building had been empty for years.

"It was in a really bad state of repair," said Keith Gorny, of upmarket estate agents Faron Sutaria. "It is a lovely place to live but it needed a lot of work - probably about £100 a square foot and it is a massive sprawling site.

"The area is starting to get quite fashionable with people from Notting Hill and workers at the BBC. We call it the front line and there have been a fair few shootings around the area, but it has a good stock of housing still at a reasonable price."

The cavernous warehouse has a massive open plan workshop upstairs, with the artist's living area, comprising a kitchen and two bedrooms, out the back. Downstairs is about to be converted into two apartments.

Other stars living in the area include Forsyte Saga actor Damian Lewis and TV presenter Dermot O'Leary. Rock star Brian Molko from Placebo and DJ Sacha have also been looking in the area.

"It has only just started getting trendy in the last few months and Jade Jagger has done a lot to help that," said local estate agent Nicholas Claridge.

"People look in Notting Hill for two or three weeks and realise they can get a lot more for their money even if it is bloody dangerous."
04-16-02 11:54 AM
Scot Rocks Ah, but has anyone seen the comedy version of Stella St. In it celebraties from the world of music and TV played by Phil Cornwell and John Sessions - brilliantly - go about their day to day lives all living on the same street, Stella Street. Characters played include: David Bowie, Michael Caine, Dustin Hoffman, Roger Moore, Jack Nicholson, Al Pacino, Joe Pesci and others while Mick and Keith disasterously run the cornershop. Thr program which only lasts for about 10-15 min is absolutley hillarious - Mick and Keith are played briliantly - alas as I think it will probably only available in the UK. However if anyone has the chance watch it as it is really funny.

Here is a quote from one of the episodes:

Mick: “What you doing drinking Mrs Huggett’s medicine? Here, you can’t have that, it’s a matter of life and death.” Keith: “All the best drugs are. Cheers.”

Mick Jagger and Keith Richards (series 1, episode 5 ish).

Check the website here if u want more info on it
04-17-02 11:22 PM

KENSAL RISE, the London district north of Notting Hill that was once dubbed the country's shooting capital, is fast becoming the epicentre of cool Britannia. First, ultra-chic designer Stella McCartney chose the area for her first UK boutique and now, following hot on her heels, is avant-garde artist Jade Jagger, who has set up camp in a £1 million warehouse just yards away.


While Stella's new HQ are sandwiched between a Moroccan grocer and an Indian restaurant, Jagger's salubrious new home and studio is situated beside a tyre shop and boarded-up church. According to the Evening Standard, relocating is a particularly audacious move for the Asprey & Garrard jewellery designer, who has previously passed much of her time in picturesque Ibiza. "It is ridiculously dangerous around here," a local businessman tells the paper. "Four people were involved in some sort of shooting incident a few weeks ago and I would certainly not want my girlfriend walking around after dark." But we expect some of the other residents, including Forsyte Saga star Damian Lewis, TV presenter Dermot O'Leary and DJ Sacha, as well as the super-fashionable owners and patrons of hip club Woody's, might disagree. (April 17 2002, AM)


Evening Standard

Kensal Rise: the new Hoxton

by Syrie Johnson
Since Hoxton is now filled with yuppies happy to fork out half a million for a desolate loft, and Notting Hill only houses millionaire moguls, the cutting-edge crowd has been sniffing around for somewhere new to claim as its own. And it is this that explains the rising popularity of Kensal Rise in north-west London, that previously unappetising area borders Notting Hill and reaches up to Queen's Park, until now noted for its Yardies and prostitutes.

Jade Jagger: has bought a warehouse apartment in NW10.

But not for much longer. Stella McCartney is opening her first London store, a converted church, on Golborne Road, Jade Jagger moved into a warehouse apartment around the corner, Vogue editor Alexandra Shulman and designer Bill Amberg have both bought houses on the border with Queen's Park, and former wild child Amanda de Cadenet, Placebo's Brian Molko and DJ Sacha are all reportedly house-hunting in the area.

Previously referred to by local police as the "front line" because of the number of shootings that take place in the area, it will soon be renamed the "front row" thanks to its increasing popularity with the fashion set.

If you want to be one of the first to move into London's latest hotspot, you'd better get your in-line skates on quick before the prices start shooting up.

"If you want more for your money, Kensal Rise is ideal. It's definitely up and coming, with new yoga centres and delis opening all the time," says Hazel Kelly of Winkworths estate agents. "You can get a one-bedroom flat for £150,000 [as opposed to £220,000-350,000 in Notting Hill], two-bedroom flats start at £175,000 [£300,000-£600,000 in W8/W11], and three-bedroom flats or houses start at £275,000 [you won't get a house in Notting Hill for less than £600,000]. And it's all five minutes away from Ladbroke Grove. There used to be a lot of council properties, but now people are buying, renovating and adding conservatories."

And if you're still not convinced, here are the places and faces that prove Kensal Rise is on the up.

[Edited by Jaxx]
[Edited by Jaxx]

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