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| justinkurian |
Stones, U2 Make Big Bucks on Tees
With CD sales sinking, stars can still make $150,000 a night on merchandise In the past two years, Lee Tepper, CEO of merchandise company MerchDirect, has noticed his rock-star clients paying much closer attention to their T-shirt designs. "They see that our royalty checks are more than they get for their records," he says.
As CD sales continue to decline, music merchandise is becoming an increasingly essential piece of artists' revenues: Arena headliners like Tom Petty and Motley Crue get multimillion-dollar advances for signing deals with companies to manufacture their items. Concert tees (black ones, in particular) remain the best-selling product, followed by hats and tour programs. "What's changed is there are fifteen different kinds of shirts now," says Dell Furano, CEO of leading merch company Signatures Network.
With shirts selling for thirty-five dollars or more (the Stones sell A Bigger Bang golf shirts for fifty dollars), top bands earn about ten dollars per head from merchandise sales, which can add up to a gross take of as much as $150,000 a night for U2 or the Stones. Artists have recently begun using their Web sites to sell bulkier and more expensive merch that would be impractical to take on the road; Jimmy Buffett offers dozens of items, from $20 beach towels to $250 parrot statues. But that approach doesn't work for everyone: "It helps if it's the kind of band where you feel like you're part of a club," says Rod Stewart's manager, Arnold Stiefel. "We haven't done that: No Rod Stewart cologne."
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| Break The Spell |
I guess thats why you see tees going for 50-60 bucks at shows when they used to be 15-25 tops just five years ago!! |
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| jb |
And yet, imo, with prices very high(which I don't mind), the selection this tour bites!!! |
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| pdog |
tee shirt sales have always been the bread and butter for touring bands. |
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| Joey |
quote:
pdog wrote:
tee shirt sales have always been the bread and butter for touring bands.
Booze is the bread and butter for THE QWEST CENTER
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V
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| pdog |
quote:
Joey wrote:
Booze is the bread and butter for THE QWEST CENTER
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V
Living in Omaha causes Alcoholism? Word? |
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| gimmekeef |
I agree with jb's assesment...I've looked at the Stones selection and there is nothing I would wear..if they gave it to me..much less drop $50 for it.... |
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| Break The Spell |
Some of the best ones I've seen are the vintage ones they still sell. Who the hell is designing their new shirts?? |
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| gimmekeef |
Oscar De La-asshole? |
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| pdog |
I got my wife the NYC tee's from January, she wears them when she works out. I think she only wears it to make me feel better about having paid $45. for it... |
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| Soldatti |
CD's sales are in downfall since 2001, every year is worse than the previous one. The merchandising and concert sales are going to the roof at the same time. |
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| jb |
quote:
Soldatti wrote:
CD's sales are in downfall since 2001, every year is worse than the previous one. The merchandising and concert sales are going to the roof at the same time.
Very true!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! How much has rarities sold..128k yet?(USA) |
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| Jumacfly |
quote:
jb wrote:
Very true!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! How much has rarities sold..128k yet?(USA)
Hi jb
my sources told me that the rarities tee shirt sold more than the record! |
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| Break The Spell |
quote:
Jumacfly wrote:
Hi jb
my sources told me that the rarities tee shirt sold more than the record!
Sadly, Bill was airbrushed out of the picture on the rarities t-shirt to make more room in the picture for Mick's awesome looking guitar. |
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| jb |
quote:
Jumacfly wrote:
Hi jb
my sources told me that the rarities tee shirt sold more than the record!
The 78 promo was great........... |
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| Jumacfly |
quote:
jb wrote:
The 78 promo was great...........
the 78 was great indeed!! |
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| glencar |
quote:
Jumacfly wrote:
Hi jb
my sources told me that the rarities tee shirt sold more than the record!
No kidding! I bought a tee shirt/CD package of Rarities when it was released & the tee shirt came in abd shape. I tried to order a new one & they were sold out. Instead I got a more expensive Let It Bleed T shirt. |
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| Soldatti |
At least we can see the original pic of Rarities with Bill on 40 Licks. |
