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The Rolling Stones are just one of the influential bands featured
One of the largest archives of original rock art in existence has gone on display at Sotheby's in London on Sunday.
The exhibition, entitled Inspirational Times, at Sotheby's Olympia showroom, West London, is made up of around 300 paintings, prints and posters.
They feature some of the most influential names in music history, including the Rolling Stones, The Doors and The Beatles. Many were created by groundbreaking music artists of the 1960s and 1970s.
Work from Rick Griffin is a highlight of the show
All the items in the exhibition, which runs until 19 January, come from the collection of fashion impresario Peter Golding.
Together, his pieces trace the evolution of rock art across the decades from Beat music to Punk via Psychedelia.
Mr Golding - creator of the first stretch jeans in 1978 - began the collection after picking up a poster from a protest concert in London's Hyde Park in 1967.
He explained why the collection was important to music and fashion history.
"The roots of the exhibition can be found in the early 1960s when a new social and political radicalism gradually took hold on both sides of the Atlantic.
"Such breaking of old styles and liberalisation in turn brought a profound new energy in music, art and fashion - the effects of which continue to resonate."
Avid fans
The key artists featured in the exhibition include, Rick Griffin, Stanley Mouse, Wes Wilson David Singer and Dennis Larkin.
Mr Golding added: "Much of the original work from artists included sheds light on the origins of design found today, from club flyers to logos, fashion magazines to recent psychedelic car commercials."
The Grateful Dead were keen commissioners of original promotional art work
Among these artists, Rick Griffin is perhaps considered the master of psychedelic rock art and Inspirational Times brings together the largest single collection of his work.
This includes his most famous poster, the Flying Eyeball. This was commissioned for Bill Graham's Fillmore East 1969 concert featuring Jimi Hendrix.
The exhibition also looks at some of the artwork commissioned by the Beatles, including works by British artist Alan Aldridge.
There is also a section devoted to art work designed for the rock band the Grateful Dead, keen promoters of rock art.
A number of rare photographs and printing plates and their corresponding "uncut" posters from the American West Coast can also be viewed.
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