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| Soul Survivor |
I was watchin "New Years Rockin Eve" and they just showed a car commercial using Start Me Up as the song. I dunno what car though
Looks like the stones are getting heavy "advertising" |
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| littleredrooster |
YUP!
IT's FORD!! |
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| CS |
Ford hopes Rolling Stones start up sales
By Mark Truby, The Detroit News
DEARBORN, Mich. — It may be only rock 'n' roll, but Ford Motor certainly likes it. Looking for a New Year's jump-start, Ford has purchased the rights to the Rolling Stones' song Start Me Up for an advertising blitz that will begin on Jan. 1, only seconds after the strains of Auld Lang Syne die down. The company is expected to announce the deal Tuesday.
Ford plans to debut a 30-second commercial featuring Start Me Up and the brand's entire car, pickup and sport-utility vehicle lineup as close to midnight as possible on NBC's The Tonight Show with Jay Leno, according to company officials.
The Ford ads mark the second time the song has been licensed for commercial use.
Microsoft used the Stones song as a centerpiece of its massive ad campaign that accompanied the rollout of its Windows 95 software.
While Ford hasn't revealed how much it spent for the rights to the song, the price tag is probably enough to make a grown man cry. Microsoft reportedly paid $4 million for the rights in the mid-1990s.
Major corporations, automakers in particular, are increasingly turning to popular music to pitch their products. Toyota's Everyday People ad campaign was derived from the Sly and the Family Stone tune of the same name. And General Motors' Chevrolet created a well-received campaign around Bob Seger's 1984 hit Like a Rock. (Related: It's only rock 'n' roll, but automakers like it)
Led Zepplin's Rock and Roll is the anthem for Cadillac's new restyled product line.
Some fans of the beloved bands and their music have railed against what they consider the crass commercialism of using iconic tunes to hawk products. Nike's use of The Beatles' song Revolution spurred perhaps the biggest backlash.
The Rolling Stones first released Start Me Up as the opening track of their multiplatinum-selling 1981 album Tattoo You.
The seminal British rock group is popular internationally among baby boomers as well as twentysomethings — the consumers Ford needs to successfully reach if it hopes to reverse a sales slide.
"Start Me Up really gets your blood pumping," said Steve Lyons, Ford Division president. "We picked it to send the message that Ford's back."
During the first two weeks of January, the spot will air during every major college football bowl game, the NFL playoffs and highly rated prime-time television shows, including NYPD Blue, The Practice, 60 Minutes and The Simpsons.
Six other versions of the ad are planned, and they will air regionally to support the full Ford product line, the company's SUVs and pickups and individual Ford products, including Focus, Ranger and Taurus. Radio versions of the ads also will be produced.
The campaign was produced by the Detroit office of J. Walter Thompson U.S.A.
Ford also plans to debut a new ad campaign for its blue oval-badged cars and trucks in 2003. The campaign's pitch line, "Look Again," urges buyers to reconsider Ford products.
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| Boomhauer |
Guys, I love this song. |
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| Highwire Rob |
Boomhauer, I totally agree with you. What other artists could create a timeless rocker (from 1981, no less) and have it sought after not once--but twice--for ads within 8 years. And not just ads but humongous ad campaigns by two of the biggest world companies!! And we Stones fans still love the song on our own terms.
In my book, that track can never be "sold out" because it’s pure adrenalin. I think Ford is missing something though if it doesn't also try for Brand New Car from VOODOO LOUNGE:
"I got a brand new car
And I like to drive real hard
I got a brand new car
And I'm feeling good so far
Take her on the highway for a little spin
I want to see the kind of shape she's in
And I got a brand new star
Jack her up baby, go on, open the hood
I want to check if her oil smells good
Mmmm...smells like caviar
Give her some stick
Push her too far
Right to the brink ...." [Jagger/Richards]
[The double entendres may be too much for Ford  LOL] |
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| Boomhauer |
uuuuuuuuuum, smells like caviar
:] |
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| egon |
that's the one song from voodoo i can not stand
happy new year btw! |
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| Moonisup |
Egon, hmmmmmmmm brand new car is one of the best songs of the album!! |
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| exile |
why is it that when the stones allow a song to be used on Movie.....the song is never released on the soundtrack
eg. the big chill "cant always get"
Royal Tenenbaums "she smiled sweetly and ruby tuesday"
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| steel driving hammer |
Is that the only song Ford is going to use?
No live Stones footage?
I think live Stones footage will sell more Fords.... |
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